MarTech 101: Programming & Marketing Mastery
About Course
MarTech 101: Programming & Marketing Mastery" is designed to equip participants with a foundational understanding of marketing technology (MarTech) and its application in digital marketing. The course covers key areas such as website technologies, content management, data-driven marketing, customer relationship management systems, email marketing automation, social media marketing analytics, search engine marketing and optimization, and marketing automation integration. It also explores advanced topics like programmatic advertising, AI, and future trends in MarTech, concluding with a capstone project where participants develop and implement a full-scale marketing campaign using MarTech tools.MarTech 101: Programming & Marketing Mastery” is designed to equip participants with a foundational understanding of marketing technology (MarTech) and its application in digital marketing. The course covers key areas such as website technologies, content management, data-driven marketing, customer relationship management systems, email marketing automation, social media marketing analytics, search engine marketing and optimization, and marketing automation integration. It also explores advanced topics like programmatic advertising, AI, and future trends in MarTech, concluding with a capstone project where participants develop and implement a full-scale marketing campaign using MarTech tools.
What Will I Learn?
- MarTech 101: Programming & Marketing Mastery" is designed to equip participants with a foundational understanding of marketing technology (MarTech) and its application in digital marketing. The course covers key areas such as website technologies, content management, data-driven marketing, customer relationship management systems, email marketing automation, social media marketing analytics, search engine marketing and optimization, and marketing automation integration. It also explores advanced topics like programmatic advertising, AI, and future trends in MarTech, concluding with a capstone project where participants develop and implement a full-scale marketing campaign using MarTech tools.
Course Content
: Introduction to MarTech and Its Landscape
Website Technologies and Content Management
Data-Driven Marketing
Customer Relationship Management (CRM) Systems
Email Marketing Automation
Social Media Marketing and Analytics
Search Engine Marketing and Optimization
Marketing Automation and Integration
Programmatic Advertising and RTB
Advanced Topics and Future Trends
Capstone Project
About the instructor
8 Courses
31 students
Material Includes
- 6 hours on-demand video
- 10 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
Requirements
- General Technical Proficiency
Audience
- Anyone looking to make money with Email Marketing by understanding and applying automation and personalization techniques.
- Individuals interested in Affiliate Marketing, seeking to leverage data-driven marketing and CRM tools for better affiliate management and revenue generation.
- Those aiming to make money online by mastering search engine marketing (SEM), optimization (SEO), and leveraging social media platforms effectively.
- Entrepreneurs and business owners who want to learn how to build a profitable business using comprehensive MarTech strategies, including programmatic advertising, AI, and future trends in marketing technology.