What to Look for When Hiring a Community Manager: A Guide for Stakeholders
Introduction
As a company stakeholder looking to hire a Community Manager (CM), understanding the key attributes and skills that make for an effective CM is crucial. A great CM can be a game-changer, fostering a vibrant community that drives engagement, brand loyalty, and even revenue. Here’s a checklist to help you identify the right candidate for this vital role.
- Strong Communication Skills
A CM is the voice of your brand in the community. Look for candidates who are articulate, clear, and engaging in their communication. They should be able to write well, convey ideas effectively, and adapt their tone to match the brand’s voice and the community’s culture.
- Emotional Intelligence and Empathy
Community management is not just about conveying messages; it’s also about listening and understanding. A good CM should have high emotional intelligence, demonstrating empathy and the ability to connect with community members on a personal level.
- Technical Savvy and Adaptability
With the digital landscape continually evolving, a proficient CM should be comfortable with technology. They should be adaptable, able to learn new tools quickly, and stay abreast of the latest digital trends and platforms.
- Analytical and Strategic Thinking
Look for candidates who can not only engage with the community but also analyze key metrics to gauge the health and growth of the community. They should be able to strategize based on data, aligning community activities with broader business goals.
- Problem-Solving Skills
A CM often needs to handle conflicts or challenges within the community. Candidates should demonstrate strong problem-solving skills, be level-headed, and capable of resolving disputes diplomatically.
- Experience and Proven Track Record
While new talent can be refreshing, experience in community management can be a significant advantage. Look for candidates who have successfully managed communities in the past, preferably within your industry.
- Passion for the Brand and Industry
A CM who is genuinely passionate about your brand and industry will naturally engage more effectively with your community. This enthusiasm can be contagious and is key to building a loyal community.
- Leadership and Team Collaboration
A great CM often works at the intersection of various departments (marketing, customer service, product development). They should have leadership qualities and be skilled at collaborating with different teams.
- Creativity and Innovation
Community engagement often requires creative thinking. Look for candidates who have shown innovation in their past roles, whether through unique engagement strategies, content creation, or community initiatives.
- Organizational Skills
Managing a community involves juggling multiple tasks and platforms simultaneously. Excellent organizational skills are a must for keeping everything running smoothly and efficiently.
Conclusion
The right Community Manager can transform your brand’s online presence, creating a dynamic and engaged community. By focusing on these key qualities and skills, you can find a candidate who will not only manage your community effectively but also contribute to the growth and success of your business. Remember, a CM is more than just a moderator; they are the bridge between your brand and its audience.